Kill A Mockingbird, By Harper Lee - 1061 Words

As Lemony Snicket wrote in The Blank Book, â€Å"People don’t always get what they deserve in this world.† 1930s America was fraught with racism, especially in the southern states. In Harper Lee’s To Kill a Mockingbird, a Negro man by the name of Tom Robinson was put on trial. Although he was not guilty, the jury convicted him because of the colour of his skin. During the trial, others showed injustice towards Tom and people that were on his side. As Tom’s lawyer, Atticus Finch was not admired by many of the white citizens of Maycomb, the town in which the novel takes place. Although Atticus and Jean Louise Finch (Scout) were white, they were still treated unjustly as a result of helping and supporting Tom Robinson. Scout, Atticus’†¦show more content†¦In the novel, Scout s cousin, Francis Hancock, said â€Å"I guess it ain’t your fault if Uncle Atticus is a nigger-lover besides, but I’m here to tell you it certainly does mortify the rest of the family–† (Lee 110). Francis criticized Atticus through Scout. He did not believe that whites should be helping blacks. He called Atticus a â€Å"nigger lover† like many others in Maycomb, even though Atticus was simply trying to help an innocent man, treating him the way everyone should be treated. Mrs. Dubose disapproved of the man that Atticus decided to defend. She believed that Atticus has gone against what he was taught when he was raised. To Mrs. Dubose, anyone associated with the Negroes were no better than them. Many people in Maycomb had the same views as Mrs. Dubose. They believed that being friends with a Negro made you trash like them. Therefore, they had been calling Jem and Scout names and insulting Atticus by calling him a nigger lover. Like Mrs. Dubose, Francis said that Atticus had gone against the family. As a child, Scout experienced injustice. Since she was just a child, it was very easy for others to treat her unjustly. Her classmates, Mrs. Caroline, and Mr. Ewell criticized and harmed her for unjust reasons. Cecil Jacobs, one of Scout s classmates, said, â€Å"Scout Finch s daddy defended niggers.† (Lee 99). Cecil insulted Scout, making her upset. Scout wanted to start a fight, but was stopped by her brother, Jem Finch. Even as a child,

Health Problems Among the American Indians and Alaskan Natives Free Essay Example, 1500 words

American Indians and Alaskan Natives individual should be educated regarding the deleterious effects of diabetes and the factors that cause them. They should be informed of how lifestyle changes and eating habits can contribute to the pathogenesis of diabetes. They should be guided about the prospect of bringing positive changes in their lifestyle and how such changes can benefit them in the long run. In addition, they should be educated about handling the various aspects of the disease. Families that are currently experiencing the problem need to be educated about prevention of complications that arise secondary to diabetes. The concerned authorities should take into consideration the fact that the native style of earning a living has been replaced due to numerous modern advancements. The American Indians and Alaskan Natives should be encouraged to adopt professions that demand a high level of physical activity; a change that is likely to decrease fat accumulation in the body and h ence prevent diabetes development. Moreover, the American Indians and Alaskan Natives should be provided ample opportunities to adopt professions with high fiscal yield; improved financial status will allow them to include high-protein, low-fat, low-calorie items in their diet, thereby preventing the individuals from developing diabetes. The health sector of the country should be instructed to develop programs targeted at reducing diabetes incidence among the American Native Indians and Alaskan Natives. We will write a custom essay sample on Health Problems Among the American Indians and Alaskan Natives or any topic specifically for you Only $17.96 $11.86/page

Critical Thinking Evaluation Free Essays

Critial Evaluation of an Academic Source NMN Capella University ED5001 Critial Evaluation of an Academic Source This paper is a critical evaluation regarding the suitability of using scholarly articles as an academic source. We will analyze the â€Å"Critical Thinking: An Extended Definition† that discusses various scholar definiitons on what is critical thinking and the process of critical thinking. Checklist for Critical Evaluation Peer Review Is the article peer reviewed? This article is a peer review. We will write a custom essay sample on Critical Thinking Evaluation or any similar topic only for you Order Now Is the article primary, secondary, or tertiary? This article is tertiary. Main Issue What is the main issue or problem the author is focusing on in this article? The main issue that the author is focusing on is the idea that in the academic world the word critical thinking is used frequently, but the way it is defined is so broad that at times it is hard to apply these definitions. It seems that various scholars have a different definition for critical thinking, and in most cases the definitions are lacking in terms of giving direction on the process of thinking critically. Significance of the Issue Discuss the significance of the issue which is the focus of the article. The significance of the issue in this article is the author is trying to tell those in the academic world that the idea of critical thinking is so broad that those in the various disciplines need to see there needs to be continuous discussion regarding the idea of critical thinking. This idea that there’s no one answer with reagrds to defining critical thinking. Why is it important? I think its important because according to the article that the different disciplines have a different way of looking at critical thinking. This main reason is why the author feels that everyone should discuss this idea of critical thinking on a continuos basis. Having discussions on a continuous basis allows scholars from various disciplines to look at varying perspectives of critical thinking that they wouldn’t otherwise see in their own discipline. On what do you base your assertions regarding its significance? I base my assertions from the different definitions of critical thinking from various scholars from different backgrounds that the author discussed. Author’s Purpose What is the author’s main purpose(s) in writing the article? The main purpose of the author writing this article is to promote the discussion between scholars of different academic disciplines regarding the definition of critical thinking and the ways it can be applied. Author’s Point of View What is the author’s point of view? The author’s point of view is that critical thinking has a broad a definition and can be applied in different ways depending on how the person is looking at it. Conceptual Foundation What are the main concepts presented in the article? The main concepts presented in this article first the idea that there’s no clear and precise definition of critical thinking. The second main concept that I found in the article is the idea of knowing and asking quality questions. The other concept that I got from the article is the idea that the term critical thinking has different meaning in various contexts. What information is the author using, and what is its relationship to the main issue? The information that the author is using is to look at various scholars from different disciplines definition and app;lication of the term critical thinking. Does the information used appear relevant, significant, valid, and sufficient for the conclusions being drawn? Yes I believe it is relevant, significant, and sufficient enough to be used to draw a conclusion. Do you have enough information to determine whether the information is relevant, significant, and valid? Yes I do, because the author has provided us with how different disciplines define and use the term critical thinking. The author is able to show us how broad and unclear the term critical thinking is. Author’s Assumptions What unstated assumptions is the author making in the article? The unstated assumptions that the other is making the article is the idea that all academic disciplines use critical thinking as a basis in their field of study. Another assumption that I think is being made is that scholars in various disciplines don’t agree across the board with regards to defining critical thinking and its application. Author’s Conclusions What conclusion(s) are being drawn by the author? The author I think is concluding that this article will help speakers, scholars, listeners etc. to not only understand the term critical thinking better, but also help them to use the term in academic literature. What are the implications of the conclusion(s)? The implication of the conclusion is the fact that the author is making the assumption that a lot of people don’t understand and/or know how to use the term in general especially in academic literature. Problem Areas What potential problems do you see in the author’s reasoning? I thinking that the author might be a little bias in making the assumptuion that just because the term critical thinking definition is so broad that most scholars don’t discuss with each other in order to understand the context that theyre using the term. What potential problems are there with the author’s use of information? The author doesn’t really show how he determined the various scholar definitions he chose to use in making his various points. You don’t know if his selections were subjective or objective. What point of view is ignored by this author, or has not been considered in dealing with the issue? Summary of Critical Evaluation Would you use the article in support of your own writing? I don’t think I would use this article in my own writing. Why or why not? The reason I wouldn’t use this article because it seems to be a one-sided argument, and the author seems to make a lot of assumptions about what goes on in the academic world in terms of using the word critical thinking. What limitations would you place on its use? The limitations I would place is that the author may have placed too much of his opinion in the article. References Capella University. (n. d. ). Critical thinking model. Retrieved from http://media. capella. edu/CourseMedia/PSYC4900/criticalThinking/criticalThinking_wrapper. asp How to cite Critical Thinking Evaluation, Papers

Marketing Plan for the BMW Z4 Car-Free-Samples-Myassignmenthelp

Question: Discuss about the Marketing Plan for the BMW Z4 Car. Answer: The BMW Z4 BMW Z4 is one of the BMW products designed with a stunning hardtop and elongated hood combine. The vehicle has a powerful engine, low stance and has a seating position ahead of the rear axle to help the person driving take every corner straightaway and fast. It is of metallic paint combined with black Alcantara. The car is designed in a way someone can enjoy driving it as the hardtop can open and close in 90seconds even if it is at the speed of 25 mph. Therefore this vehicle was manufactured targeting those customers with a higher income and in love with sporty cars (BMW Concept Z4 First Look - Motor Trend, n.d.). Steps involved in writing a marketing plan A marketing plan is among the critical tools for any business to run comfortably and be able to attain what it needs. To run a successful business involves making potential customers know what you offer as a business person and coming up with a way that shows your product is the best to persuade them to buy (Wood, 2008). The marketing plan includes the advertising plan, pricing strategy, sale or distribution and a business's unique selling proposition and strategy to meet their objectives (Chase, Mackillop Hogarth, 2013). The fooling steps are involved when coming up with a marketing plan. Target Audience As a business person, one has to identify the target audience that is interested in buying the product. When coming up with the target audience, one should also find ways in which their products are unique than those of their competitors for the customers to come for them. When identifying the target audience, an image should be created in their minds that will make them come for the product. BMW Z4 targets customers with a higher income, and the vehicle has powerful engines and a hardcover top that can close or open in 90 seconds even at a speed of 25 mph making it different from its competitors catching the customer's attention (BMW Z4 - BMW USA, n.d.). Marketing goals Setting marketing goals entails drafting marketing objectives. The marketing goals help determine the success and failure of the business, and for this reason, they should be (SMART) that is specific, measurable, attainable reasonable and timely. Goals are things you want to achieve for a period of time. The main goal of BMW Z4 is to communicate luxury that is unmistakably unique that can help it get a good number of customers that love luxury in a short period. Strategies and tactics It takes time to carry out a good research that can help one come up with right strategies and tactics that not only help them win customers but also be ahead of their competitors (Perreault, 2010). It involves identifying a space that is empty in the market and trying to fill it up. It also involves the different kinds of media and different advertising tools or methods one may use to attain their goal and also reach the customers. A business person should take time to determine the best way to reach customers because customers are reached in different ways. One has to also have a marketing budget to gather costs of tactics. For example, the BMW Z4 has powerful engines that are not present in other cars and also a hard cover that opens and closes in seconds which is a good strategy to win customers. They advertise this vehicle using social media and websites and this way it is easy to reach to different customers across the world and also spend less. SWOT Analysis These are the strengths, weaknesses, opportunities, and threats that are exhibited in organizations (Kim, Hayes, Avant Reid, 2014). These factors affect businesses internally and externally, internal factors being strength and weaknesses while external factors being opportunities and threats. Internal factors can easily be controlled as they may involve employee attitude, and the resources needed in manufacturing while external factors are uncontrollable because they are beyond what the business can do for example politics and competitors (Sinapuelas, Wang Bohlmann, 2015). Strengths and weaknesses The strengths of an organization are the positive attributes that are tangible and intangible in an organization (Cameron, 2014). It is what makes the organization do well over their competitors, for example, good technology and capital, while weaknesses are the internal negative factors. These are the things that need to be improved to be able to maintain competition, for example, poor location and lack of access to the market. For example, BMW Z4 has an excellent reputation, and it is also known as one of the best cars in the world giving it an advantage over competitors. This car has been made luxuriously, yet some people do not like luxury making it a weakness as they lose some customers. Weaknesses should be covered by strengths (Mintz Currim, 2013). Opportunities and threats Just like strengths, opportunities are positive factors that are external. They are attractive external factors that can help the business expand and benefit, for example, if your business viewed positively and growth in the market. Threats are external negative factors that cannot be controlled and can put the business at risk (Maggon Harish, 2015). Example of threats can be competitors and new technology in the market that the business is unaware of. BMW Z4 is the newest car in town that is luxurious, comfortable and has new technology that gives it a positive view of customers, and the car faces a threat from Mercedes Benz S Coupe that is also new and has luxurious features. Another threat is the everyday changing technology. Opportunities should be used to deal with threats. Competitor Analysis Competitor analysis is carried out to identify competitors and their strengths and weaknesses compared to those of your business. This way one can establish a way in which their product is unique for them to be able to attract more customers and run ahead of their competitors (Kumar, Sharma Gupta, 2017). The objectives of competitors help one set their targets well for competition. For the BMW Z4 to get ahead of competitors, they have a website that can show a range of the product and features of the car. The car also has classical proportions that can go through in an elongated hood that boldly defines the presence of the car. This way the car has been able to overcome competition from other vehicle brands in the market. Mission A mission defines the goals of a company or brand. It shows what the company does for the customers, employees and the owners. It also shows the culture and norms of the company (John, Katherine Jocz, 2012). Through the mission customers and competitors get what the brand or business is all about. The mission of BMW Z4 is a leading provider of premium products and premium services for individual mobility and for customers to be comfortable. Marketing Objectives To increase profitand sales in six months. To improve communications both internally and externally. To get new customers in at least every two months for the six months. Financial Objectives To decrease individual costs by shipping vehicles in large quantities. To attain more than 40% profit of the vehicles sold within four months. To reduce the costs of vehicles, one's the 40% is attained. Marketing Mix Strategy Marketing mix strategy uses 4P's of marketing to enhance components of the marketing mix. The marketing mix is the way one takes a new product to the market. The meaning of 4Ps is what it entails, price, product, promotion, and place (Blythe, 2009). The 4Ps help one to attain a specific customers need or demand. The brand can use various digital media platforms to pass their message to customers in the world (Adam, Wim Micheline, 2011). For example, Facebook is a good example of advertising a product. BMW Z4 can use websites, social media platforms and other internet sites to market itself. For example, the product can be marketed by showing different sizes, qualities, colors and the designs it has. BMW Z4 can put different pictures of the same vehicle on their website for people to see and have their choice. The vehicles price could be placed on different media platforms, for example, Facebook and WhatsApp for people in different areas to know the price and they can even make it negotiable on their pages. The place of distribution can also be communicated on the websites. Promotion is taking messages about your product across the target market. BMW Z4 since it has a large target audience over the whole world it can use the internet to market itself. The brand can create a page where customers can be able to engage in conversations with them and ask for clarification. This way they will be creating good relations and marketing the product at the same time (Hartmann, Nair Narayanan, 2011). Digital communication is the key to marketing these days, and it should be used by every company (Luan Sudhir, 2010). Action Programs designed to achieve Marketing and Financial objectives To attain marketing objectives, the program that has been designed is capitalizing on the latest digital communication tools. Employees have been informed about global marketing and digital marketing to ensure they get many customers as they can. The employees have been trained to update websites daily to ensure no information comes out that customers are not aware of. The BMW Z4 has also created social media platforms for quick access to customers and to keep daily communication. Another program that has been designed to achieve financial objectives is that there are those employees that will have to move from the place within the first two months to talk to customers and persuade them physically to buy vehicles. This way, they will be able to attain the 40% profit. A program has also been designed to ensure vehicles are shipped in large quantities and not in order to minimize on customer expenses. Implementation and control of marketing plan For any business or organization to achieve its objectives, and implementation of the marketing plan should be done effectively (Laudon Laudon, 2010). To achieve objectives of a brand BMW Z4 should come up with a group of managers that overlook the work done for the brand to achieve its goals. One of the objectives of BMW Z4 is to get profit, and lower buying price of the vehicle and these can be obtained if the management put in place facilitates achieving these objectives. The correct attitude should be put in business to run well. Marketing control comes in to ensure that all marketing activities carried out aim to attain the brand's goals and objectives. It is there to monitor and evaluate how available resources and finances are used. For BMW Z4 to attain 40% profit, there must be an evaluation that is carried out to ensure every employee adheres to what is needed to achieve this objective. Conclusion Therefore, it is critical for any organization to perform an analysis of the market plan so that goals can be attained. A SWOT analysis is carried out to know how to deal with competitors and also know what their strength is so that they can capitalize on it. Marketing mix analysis is also necessary because one knows the importance of carrying out promotions and designing a product differently. All these analyses are there to help an organization achieve its objectives. References Adam, S., Wim, N. Micheline, G. (2011). Entrepreneurship, Innovations and Economic Development. Oxford University Press, ISBN No. 978- 92-808-3093-4 Blythe, J. (2009). Key Concepts in Marketing. London: Sage Publications. ISBN978-1-84787-498-6 Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Hartmann, W., Nair, H. Narayanan, S. (2011). Identifying Casual Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, Vol. 30(6), pp. 1079-1097. John, A., Katherine, E. Jocz (2012). All Business is Local: Why Place Matters More than Ever in a Global, Virtual World. Penguin. Kim, K., Hayes, J., Avant, J. Reid, L. (2014). Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010, Journal of Advertising, Vol. 43(3), pp. 296-316. Kumar, V., Sharma, A. Gupta, S. (2017). Accessing the influence of the strategic marketing research on the generating impact: Moderating roles of models, journals, and estimation approaches, Academy of Marketing Science Journal, 45(2), 164-185. Laudon, K., Laudon, J. (2010). "Management Information Systems: Managing the Digital Firm." Eleventh Edition (11 ed.). New Jersey: Prentice Hall. Luan, Y. Sudhir, K. (2010). Forecasting Marketing-Mix Responsiveness for the New Products, Journal of Marketing Research, Vol. 47(3), pp. 444. Maggon, M. Harish, C. (2015). Revisiting The Relationship Marketing and the Customer Relationship Management in the Leading Tourism and the Hospitality Journals: Research Trends From 2001 to 2013, Journal of Relationship Marketing, Vol. 14(1), pp. 53-77. Mintz, O. Currim, I. (2013). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing, Vol. 77(2), pp. 17. Perreault, W. (2010). Essentials of marketing: A marketing strategy planning approach Chase, H., Mackillop, J. Hogarth, L. (2013). Isolating behavioral economic indices of the demand in relation to the nicotine dependence, Psychopharmacology, Vol. 226(2), pp. 371-80. Sinapuelas, I., Wang, H. Bohlmann, J. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions, Academy of Marketing Science Journal, Vol. 43(5), pp. 558-573. Wood, M. (2008). The marketing plan handbook. Pearson Prentice Hall BMW Concept Z4 First Look - Motor Trend. (n.d.). Retrieved from https://www.motortrend.com/cars/bmw/z5/2018/bmw-concept-z4-first-look/ BMW Z4 - BMW USA. (n.d.). Retrieved from https://www.bmwusa.com/vehicles/z4.html